2022 — Present
Creative Director
Axiom Studio, London
Led brand and digital for 15+ clients including Series B startups and global consumer brands. Built design team from 2 to 9 people.
2019 — 2022
Senior Product Designer
Flux Technologies, Berlin
Designed core product features for a 2M-user fintech app. Ran user research, built the design system, and collaborated daily with engineering.
2017 — 2019
UI / UX Designer
Vanta Agency, Manchester
Client-facing design across e-commerce, healthcare, and SaaS verticals. Delivered 30+ projects on time and within budget.
Novu Health — Complete Rebrand
Brand strategy, visual identity, and website for a London-based health tech startup
BrandingSlate — Mobile Banking UX
End-to-end product design for a challenger bank serving 400,000 users
ProductNexus — Enterprise Design System
400-component Figma system adopted across a 50-person product organisation
Systems