I'm a multidisciplinary designer crafting user-centred digital products. From brand identity to product design — I turn complex problems into clear, beautiful solutions.
End-to-end redesign of a consumer banking app, reducing drop-off by 40% and increasing engagement 2.3x.
Complete brand system for a DTC food startup, from naming and logo through packaging and digital presence.
Built a 400-component design system for a 200-person product org, halving design-to-dev handoff time.
A clear, proven framework for every project
Deep dive into goals, users, and competitive landscape
Synthesise research into clear problem statements and strategy
Wireframes, prototypes, and high-fidelity visual design
Developer-ready specs, assets, and ongoing design support